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There's Something for Everyone at Our Florida Beach Hotel.

Nestled on 125 tropical acres along the Gulf of Mexico, The Naples Beach Hotel & Golf Club is a Southwest Florida's beachfront hotel with onsite golf, tennis and spa. Our AAA Four Diamond Florida beach hotel features 319 non-smoking guest rooms and suites - each with a patio or balcony - and beautiful resort or Gulf of Mexico views. You will also enjoy complimentary self- and valet parking; and no resort fees.

Owned by the Watkins family since 1946, this historic hotel also features award-winning dining, our beachside pools, four retail shops, all on site.

With over 34,000 sq. ft. of function space and spectacular outdoor venues, The Naples Beach Hotel & Golf Club is also an acclaimed meeting and event destination. Learn more about meetings in paradise.


The Naples Beach Hotel & Golf Club History

The Naples Beach Hotel & Golf Club has a rich history in the Southwest Florida region. The hotel was originally constructed in the 1880s and was aptly named The Naples Hotel. The hotel was built two blocks east of the Naples fishing pier and 1.5 miles south of what would eventually become the current location for The Naples Beach Hotel & Golf Club. Historically, guests predominately from the Midwest, arrived for the "season" in December and returned home in the spring.

In 1929, Allen Joslin (married to the heir of the Jergens hand lotion fortune) and wife Lois, built the first 18-hole golf course in the area. He obtained the adjacent beachfront property where he built The Beach Club - the first building at the site of what would become The Naples Beach Hotel & Golf Club.

In late 1946, Henry B. Watkins, Sr., a 56-year-old retired toy manufacturer from Ohio, bought the original hotel along with The Beach Club with its golf course. Watkins, Sr. then proceeded to create a new beach resort between the golf course and the Gulf of Mexico - the site of the current resort.

The old hotel remained in service for many years and even served as a dormitory for the staff until it was demolished during the 1970s. Over the years, Henry B. Watkins Sr. continued to add buildings as demand grew. The final guest room building was constructed in 1971. Prior to his passing at age 91, Watkins Sr. placed the company in the able hands of his son Henry B. Watkins, Jr. Henry's wife Mary was a good assistant serving in various roles.

In 1989, following the death of his father Henry B. Watkins Jr., Michael Watkins became President of the company, with brother Henry Watkins III as Executive Vice President. Since that time, there have been continuous changes and improvements and constant upgrading to keep a competitive edge without losing the original South Florida charm and grace. Improvements over the years include a 75,000-sq.-ft. Spa and Clubhouse, the award-winning Mary C. Watkins Tennis Center, and the completely new and modernized Everglades Room. Since 1998 over $65 million dollars have been spent for improvements at the Resort.

Nature has caused some of the area's most unforgiving events. September 10, 1960 brought hurricane Donna to the resort. It did immense damage to Naples and the hotel. Henry Sr. said "we'll just build it back better". Rooms were re-opened in October. In 1992, Hurricane Andrew swept through Florida, resulting in the destruction of more than 400 of the resort's trees and causing substantial damage to the golf course. As part of a $13 million renovation, the course was restored and more than 700 native trees were planted on the grounds.

Over the years, widely recognized celebrities have come to experience the hotel's charm. Inventor Thomas Edison enjoyed Sunday dinner at the resort during the many years he owned a winter home in Ft. Myers. Actor Gary Cooper stayed at the resort while filming Distant Drums. Hedy Lamarr often took lessons from the resort's golf professional. More recent guests to the hotel have included President George Bush and General Norman Schwartzkopf. Jack Nicklaus first broke 40 strokes for 9 holes on the golf course when he was only 11 years old.

The hotel has a strong history of employees that have become family at the resort. In fact many of the resort's staff has been there for years. Hotel guests are aware of this sense of family at The Naples Beach Hotel & Golf Club. Many of the guests that first began coming to the hotel when they were younger, have made it a tradition to bring their own children to the resort. This family tradition directly reflects on the Watkins family's love of the Naples area and the tropical paradise that they have tried to preserve for their guests.


Hotel ADA Facilities

Because we want all our guests to be comfortable and to be able to navigate our resort with confidence and ease, we offer the following facilities and features:

  • Accessible rooms
  • Accessible business center
  • Accessible concierge desk
  • Accessible exercise facility
  • Accessible hotel restaurant
  • Accessible parking
  • Accessible parking spaces for cars in the self-parking facility
  • Accessible public entrance
  • Accessible registration desk
  • Accessible route from the accessible public entrance throughout the hotel, including: guest rooms, registration, meeting and ballrooms, restaurants, business center, spa, exercise facility and pool

The Naples Community

Long before 'community', 'environmental footprint', 'local resources' and the like were buzzwords and becoming a social phenomenon, the ownership of The Naples Beach Hotel & Golf Club embodied these characteristics in their everyday lives, as well as in their business. The Watkins are not only business owners within a community, they are threads in the fabric that make up a community. Civic contributions range from local philanthropic endeavors to active participation in community development to an array of positions held within professional associations.

The Watkins family's desire to help others, take an active role in the development and support of local and regional resources, are attributes that have spanned generations.

Whether local or regional, the hotel supports home grown resources for a variety of goods and services; our commitment stretches a bit further. Our guests experience two of our great community artists every day throughout our accommodations and the property. Clyde Butcher, noted black and white photographer, has explored his relationship with the environment for more than 40 years, capturing untouched areas of landscape. Be sure to visit his Big Cypress Gallery during your visit. Jim Rice describes himself as a functional potter offering pots, plates, cups, saucers, etc. His work is seen throughout the hotel in signs, room numbers and wall art in the guest rooms. Be sure to take a piece of Naples home with you since Jim's work can be purchased at our very own Beach Store or visit The Clay Place.

Organizations such as the YMCA of Collier County, United Way of Collier County, Forum Club of Southwest Florida, Fun Time Child Development Center and Cancer Alliance of Naples are just some of the groups that the Watkins family has touched over the years through contributions, donations, volunteerism and serving in various positions on committees and board of directors.

In addition, The Naples Beach Hotel & Golf Club is a partner in the L.I.F.E. Program (Learning Independent Functional Employment) through Barron Collier High School which provides students with disabilities an authentic employment internship that will give them a greater chance at independent life later. Students are immersed in real job situations and settings, under supervision of an ESE teacher, coach and/or workplace mentor. Their experience may extend to such areas as housekeeping, grounds/maintenance, recreation (golf/tennis/spa), foodservice or culinary. When visiting you are likely to see our interns. Some of which have become permanent full time employees.

Professionally speaking, the commitment to helping others extends into every facet of the business community as well.

Dating back to 1956, Henry Broadwell Watkins Sr. earned the coveted "Outstanding Citizen" award, followed by his son, Henry Jr., in 1962, followed by current President & Owner, Michael Watkins in 1997 and Michael's wife, Ellin Goetz, in 2004. In 2006, a first in the history of the coveted "Humanitarian of the Year" award, both Michael and Ellin were honored for their outstanding contributions of public service and benevolence through civic endeavors.

The list of professional service to our industry is just as extensive.
  • American Hotel/Motel Association
  • Collier 2000
  • Collier County Restaurant Association
  • Collier County Hotel/Motel Association
  • Collier County Tourist Council
  • Economic Development Council
  • Florida Hotel/Motel Association
  • Florida Restaurant Association
  • Junior Achievement Hall of Fame
  • Naples Area Accommodations Association
  • Naples Chamber of Commerce
  • Naples Visitor's Bureau
  • Resort Executive Committee
  • Past Chairperson
  • Past Board Member
  • Past President
  • Past Chairman
  • Past Board of Directors
  • Past Board of Directors
  • Past Board of Directors
  • Committee Chairperson
  • Board of Directors
  • Past Director
  • Board of Directors

Family, tradition and service are all attributes that go far beyond traditional definitions.

SummerJazz Naples Pier Naples Art

Go Green at Our Florida Beach Resort

The Naples Beach Hotel & Golf Club has long been a member of Florida's Green Lodging Program, certified by the Florida Department of Environmental Protection (DEP). The core requirements of the Green Lodging Program include:

  • Water conservation
  • Energy efficiency
  • Clean air processes
  • Recycling

Currently, less than 20% of Florida's approximately 5,000 South Florida resorts have successfully completed the DEP's Green Lodging certification process.

Additionally, we recently received the prestigious Green to Gold Award from the Economic Development Council (EDC) of Collier County for "best exemplifying green leadership." The Green to Gold Award is presented to organizations that exhibit leadership in advocating the sustainable management of resources and the stewardship of the natural environment.

Among our resort's initiatives, have been more energy-efficient lighting and a greater emphasis on recycling processes - both in-room and throughout our Florida beach resort - to reduce our environmental footprint. For example:

  • Where possible we use "Green Sealed" cleaning products and detergents. These items have been certified to meet or exceed government standards for reduced human and aquatic toxicity.
  • On our golf course and grounds areas, we use EPA-approved, organically based fertilizers, nutrients and pesticides.
  • Our Poolside Complex and Spa whirlpools utilize Saline Purification Systems, which provide the onsite production of the sanitizer necessary to maintain the water in a safe, healthy and algae-free condition.
  • We use a computerized energy management system for air conditioning in all public areas which allows us to program cooling time and temperatures in our restaurants and meeting rooms.
  • We have been increasing the use of high-efficiency lighting, which is up to 75% more efficient than comparable incandescent, lasting up to eight times as long.
  • Low-flow fixtures and auto-flush systems are used extensively throughout the resort. We also have towel and linen re-use programs in place in all our guest rooms and suites.
  • A comprehensive recycling program is in place throughout the resort, including all guest rooms and suites. Recycled materials include glass, paper, aluminum and plastic, which are separated and compacted onsite before being transported to a regional recycling facility.

We invite our Florida beach resort and Florida golf resort neighbors to join us and help preserve our state's natural beauty.